Digital artist & designer
Marketing design · Product design · creative direction
I'm a UK-based designer, creative director and digital artist with 15 years of experience across marketing design, product design, visual design and digital art.
I spent eight years as Head of Design and Creative Director at Ruroc, where I was responsible for both the physical and visual design of the brand's helmets. I designed the Atlas motorcycle helmet series across five generations, as well as the RG1-DX, RG2 and LITE snow helmets and Ruroc's goggles, helping establish the industrial design language that continues across the brand's products today.
Alongside the product design, I created many of Ruroc's original helmet graphics, including Ronin, Toxin and Daimyo. Ronin generated more than £1 million in sales on its first day. I also led Ruroc's officially licensed helmet collaborations with Marvel, DC Comics, Star Wars and Disney, creating original designs around characters including Batman, The Joker, Superman, Iron Man, Darth Vader and Boba Fett.
Outside of commercial design, I make digital art, primarily focused on science fiction, space and cinematic imagery. My Halo artwork, Halo: Into The Night, has been downloaded and shared by thousands of fans, while my digital art has accumulated more than 500,000 views across platforms. I also won both 1st Place and the Popular Vote in Adobe's global Imagination Contest, with my winning work subsequently featured in Adobe's worldwide campaigns. My work has also been published in Advanced Photoshop and All About Space.
I'm currently Design Director at Tallow + Ash, a UK fragrance-led laundry brand, where I work across product design, packaging, visual identity, campaign imagery, CGI and creative direction. My work there includes the Fabric Cleansing Perfume and Chrome Stain Pen.
I work across physical products, graphics and digital imagery, usually somewhere between design and art.