For eight years I was Head of Design at Ruroc, where I defined the visual and industrial design language behind one of the action sports world's most recognisable helmet brands. I didn't just work on the graphics — I originated the physical form of the helmets themselves, designing the Atlas motorcycle helmet series across five generations, alongside the RG1-DX/RG2 snow helmets, the LITE and the goggles. The design DNA I established still runs through every Ruroc product made today.

Alongside the industrial design work, I created some of Ruroc's most commercially successful graphic designs — including Ronin, a samurai-inspired design that generated over £1 million in sales on its first day. I also led officially licensed collaborations with Marvel, DC Comics, Star Wars and Disney, designing original helmet art for characters including Batman, The Joker, Superman, Iron Man, Darth Vader, Boba Fett and more. These weren't adaptations of existing artwork — they were new creative works, made under licence, with major studios trusting me to bring something original to their worlds.

Away from commercial work, I've built a dedicated following as a digital artist. My piece Halo: Into The Night — a photorealistic interpretation of the iconic Halo ring — has been downloaded and shared by thousands of fans worldwide and remains one of the most viewed pieces of Halo fan art online. My space scenes, sci-fi compositions and wallpapers have accumulated over 500,000 views on DeviantArt alone.

I'm a 1st Place and Popular Vote winner in Adobe's global Imagination Contest — with my winning work subsequently featured in Adobe's own worldwide campaigns. My art and design has been published in Advanced Photoshop and All About Space magazines.

I'm currently Design Director at Tallow+Ash, a new fragrance-led laundry brand in the UK, where I lead all creative output — from product design and packaging to campaign key art and scent development.