Tallow + ASH
stain Pen
The Stain Pen is a compact stain-removal tool designed to feel more like a considered everyday object than a conventional laundry product. I designed the form, proportions and visual details for the Tallow + Ash Stain Pen, alongside creating the hero CGI and product imagery used to present it.
Design Director
Concept Design · Marketing Visuals
PRODUCT IMAGERY
I created the product imagery to showcase the Chrome Stain Pen's polished finish and minimalist form without making it feel clinical or overly technical. The lighting, reflections and composition were carefully considered to give the product a sense of depth and character, while keeping the focus on its simple, tactile design.
Only a small number of sketches were needed to establish the form. The overall direction for the Chrome Stain Pen was clear from the outset, allowing the design to move quickly into development.